


WASTED has been revolutionising society’s plastic consumption patterns by helping consumers in the effort of collecting, recycling and refusing plastic. Our purpose is to encourage a lifestyle that is conscious about the way we consume and dispose.
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WASTED is a platform for the whole plastic industry to connect and inspire circular innovation.
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The WASTED PLATFORM springs from the 5-years experience in developing a reward system to incentives conscious waste disposal solutions, support local entrepreneurship and develop innovative up-cycling designers items in Amsterdam Noord: the WASTED system in its digital format has been tested, implemented and is now being optimised by co-experimenting community activation methods and tracking behavioural change. As of today, WASTED is working with a community of 2500 families in Amsterdam Noord, which we reward for recycling plastic.
In the WASTED app we focus on the reduction of plastic and therefore our rewarders are all sustainable and plastic free.